Learn Magento SEO Tips to Help You Generate More Web Traffic

Magento is one of the most dynamic, feature-rich and scalable eCommerce platforms that empower merchants/retailers to set up a fully-functional digital store from the scratch with ease. It offers various tools to let you take full control of the look, feel, and functionality of your web store, and deliver a quality shopping experience to your web customers.

It comes with several analytical options that provide in-depth insight into your web customers to let you boost online sales by using the tools that can drive more traffic, and encourage more shoppers to buy your products.

This means Magento is designed with SEO in mind. It makes it easy to generate SEO-friendly URLs, customized meta keywords and descriptions, a Google sitemap integration and a lot more to make it easy for customers to find your products on various search engine platforms. But for effective results, you need to learn some basic to advanced SEO techniques that will help you generate more traffic on your site.

In this blog post, we will share the 9 most essential SEO tips that will influence the ranking of your Magento store on search engines and also boosts your conversions.

1.    Never create duplicate content for your products


Magento by default may create duplicate content for your products that displays in more than one category. This could reduce the visibility of your site on search engine platforms as Google think you have published cloned content on your site.

However, you can avoid this situation with ease. You just need to navigate to the Configuration page and visit Catalog and Search Engine Optimization. Then change the “Use Categories Path for URLs” settings and click it on “NO” and enable the two “Canonical Link Meta Tag” options.

2.    Get Rid of  Store Codes from URLs

By default, Magento embeds store codes to the URLs. The store codes are unique identifiers that are used to find products within your database. However, they could irritate web customers, which in turn reduce the visibility of your site on search engine platforms.

Thankfully, you can quickly and easily disable the store codes from URLs. You just need to go to the Configuration menu in Magento, select Web and then select Search Engine Optimization. After that, you need to switch the “Add Store Codes to URLs” setting from Yes to No. Isn’t it simple?

If you want to further improve your SEO, you may need to change your URL structure. Change the “Server URL Rewrites” option from no to yes to remove “index.php from your URLs and integrate your links.

3.    Write Detailed Page Titles

Page Title plays a vital role in determining the SEO- ranking of your website, especially when you are running an eCommerce site. Descriptive or detailed page titles help you in getting higher click through rate to your site and also boost your SEO visibility.

You can add several specific keywords related to your products into your page titles in order to get higher visibility in Google’s search results. For instance, you can add product name and description along with your products to drive the attention of more web customers.

Note: Always optimize your page titles and try to make it more descriptive and engaging.

4.    Add keywords on your product page

It is quite difficult for all web customers to reach your site just by searching for your product names or model numbers. In fact, most of the potential visitors could browse your site after searching for a generic keyword within your page name, its description and title names.

Rather than optimizing your products page only for model numbers or brand names, try to optimize them for brand names and keywords altogether. You should add generic keyword within your product’s descriptions and subheadings for effective results.

Note: Always remember that product description is a crucial part that balances SEO and direct sales of your site. So it will be great to add relevant and detailed keywords in your descriptions.

5.    Optimize for ‘buying’ keywords

buying’ keywords

Magento website owner uses different types of keywords to ensure the SEO ranking of their site. Some keywords are used to attract web audience while some can convert those visitors into new customers. And “buying” keywords such as product names, or review-related words convert on a regular basis.

It means that the target of your search engine optimization should be those keywords that are directly related to your products. Thus, it becomes imperative to give equal important to the keywords that contain serious buying capability.

Note: These types of keywords are also known as “curiosity keywords”.

6.    Add an XML sitemap

An XML sitemap is a real-time roadmap of your online store that allows Google and other search engines to crawl your content with ease. Without an XML sitemap, it becomes difficult for search engines to find all of your web pages, especially inner ones.

You can add an XML sitemap to your Magento web store quickly and effortlessly. In the Top Menu, you need to go to Catalog and select Google Sitemap. Now, you can define the pages that you want in your sitemap, and it will automatically generate using Magento.

Once you are done with this, you will need to allow Google and other search engines to find your site with ease. For this, link your sitemap in your robots.txt file using the “Sitemap:” directive, or inform Google about your sitemap manually by making the use of Google Webmaster Tools.

7.    Add Fresh and Unique Blogs to your online store

A fresh, unique and engaging content helps in driving more web customers towards your site. Despite being a fact that you are running an eCommerce site, make a use of intriguing blog posts related to your business, products, and services.

Keep your site updated with unique and captivating content in order to generate more leads and boost SEO ranking. Fortunately, there are plenty of Magento blog plugins available on the market. You can simply install, configure and use it in your online store.

You should keep your blogs updated on a regular basis as this will help in increasing the visibility of your site on search engines. If you want to engage buyers instead of blog readers, then you can use your blog to target curiosity keywords.

8.    Consider off-page optimization

Magento is the best e-Commerce platform, allowing users to optimize their site for search engines with ease. But still there are many things that need to be considered for better SEO results. If you want to rank higher for competitive search keywords, you need to work on both the on-page and off-page optimization carefully.

It means you need to build links to your store on different platforms to influence SEO-ranking. One of the best ways to do is to run a social promotion of your products by offering discounts and special offers for people who post or Tweet about you.

9.    Google Analytics Integration

Google Analytics lets you know what your visitors are expecting from your site. It not only offer deep insight into your visitor’s activity on your site but also helps you learn how to convert visitors into web customers. You will be able to learn the top sources of traffic for your site and your top search keywords.

If you are using it for the first time, make sure you create an account for your web store – integrate within your site as soon as possible. Magento supports Google Analytics tracking code in the Google API menu. This will increase the ranking of your site on Google and other search engines and improves your online sales and revenues.


If you are using it for the first time, make sure you create an account for your web store – integrate within your site as soon as possible. Magento supports Google Analytics tracking code in the Google API menu. This will increase the ranking of your site on Google and other search engines and improves your online sales and revenues.

About Maggie Sawyer

Maggie is a Magento Developer by profession and writer by hobby. She works for Markuphq Ltd., which is an expert in providing Best psd to magento service to global clients. Connect with her on Google+ and Twitter.